Ξέρετε την ιστορία της εταιρείας Rimmel???Μιας από τις μεγαλύτερες μάρκες καλλυντικών σε όλο τον κόσμο???Και μία από τις πιο παλιές επίσης?
Εγώ δεν είχα ιδέα!
Για να μάθουμε μερικά ενδιαφέροντα πραγματάκια!
- In 1820, a respected French perfumer who had been trained by the famous Lubin, perfumer to Empress Josephine, the wife of Napoleon I, accepted an invitation to manage a perfumery in London’s prestigious Bond Street. By 1834, the move to London had proved so successful that, together with his son and apprentice Eugene Rimmel, then aged just 14, he opened a perfumery of his own. The House of Rimmel was established.
- By the age of 24, he had become, not only an expert perfumer, but also a cosmetics visionary, experimenting with fragrance and colour, and travelling the world in search of exotic ingredients and new ideas. He developed some truly innovative products, including mouth rinses, fragranced pomades and an ingenious scented steam vaporiser, while high society flocked to his flagship perfumery in Regent Street to purchase an extensive range of exquisitely packaged perfumes, soaps and bath essences, many of them bearing royal warrants.
- Even at this very early stage, Eugene Rimmel sensed the potential of advertising to bring his products to a wider public, and began to publish lavishly illustrated mail order catalogues and to place advertisements in theatre programmes. When he died in 1887, his two sons inherited his beauty empire, building on their father’s success internationally by developing an extensive colour line with a special focus on eye-enhancing products, in particular Rimmel’s revolutionary mascaras. So popular did they become that “Rimmel” is to this day the word for mascara in several languages!
- After the Second World War, Rimmel was acquired by Robert and Rose Caplin, the owners of a London advertising agency. As a new mood of optimism swept through Britain, and Hollywood heroines became beauty icons for millions of women, the Caplins anticipated the resulting cosmetics boom by expanding Rimmel’s colour range, modernising its packaging and launching the first ever self-selection dispenser.
- During the 1970s and 1980s the company changed hands several times before it was finally acquired by Coty Inc. in 1996. Rimmel has since gone from strength to strength, bringing its unique London look to more than 40 countries worldwide and establishing itself as Britain’s best-selling cosmetics brand.
